With over 16,000 square feet of retail space, the Burberry Chicago flagship location is the brand's largest store in the US. Due to its immense size, Burberrry’s Chief Executive Officer, Chistopher Bailey states "It’s the biggest glass building we’ve ever done, which hopefully allows for light and transparency, which we love, but also makes you feel a sense of intimacy". To achieve the desired aesthetic of a "glowing" black glass façade, Goldray Glass needed to think outside of the box. Our R&D team performed tests using varying layers of black ceramic frit to find a solution that provided the desired light transmission and depth of coverage. To complete the look, the check pattern was recreated using metal and illuminated with LED lights, casting a glow on the black glass below.
Bailey explains the choice of location, “We were very lucky with this site,” he says. “It’s allowed us to create something that is architecturally interesting and also has a modern point of view. It feels like just the right place and the right moment to set down some roots.”